Law Firm Marketing Tactics for 2011
- By Sherry Vale
- Published 02/24/2011
- Finances
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Law Firm Marketing Tactics for 2011
Today, competition for new clients is at an all-time high in the legal field. Most attorneys have realized they must engage in some type of advertising to stay afloat. Unfortunately many have found advertising to be an abyss in which their money gets sucked into never to return again. If you're an attorney that has been discouraged with advertising, read on and you may find hope for 2011.
According to our 16-years of experience in law firm marketing, one of the best approaches to making your advertising work is to focus on your firm’s experience. To achieve this be extra careful when creating your advertising pieces. Whether it's for online or print, you do not want appear to be a gimmick. Appearing so undermines your credibility and can be a turn off to prospective clients. One surefire tactic to appear more genuine and competent is to limit the use of superlatives in your ad copy.
Superlatives are adjectives used to describe the subject (in your case, the law firm) as being more than is proper or normal; exaggerated in language or style. Superlatives are typically lofty and do not create compelling reasons to hire your firm. They are over-used in advertising and consumers have become desensitized to their meanings. Try something different like results-driven marketing.
Results-driven marketing for law firms entail highlighting prominent features of the firm, like its capability to handle complex civil or criminal cases, glorious (win/loss percentages) past records or cost of services as compared to your counterparts. This type of marketing message should be prominent in advertising for lawyers in the firm, as they are the most important asset to any law firm.
A reputed lawyer advertising about his litigation experience, history of case successes is definitely bound to garner more interest from prospects than firms that focus on literally exclaiming they are the "best" or "most experienced",…etc.
Law firm marketing consultants can help you craft the right message. Plus, they can integrate it in advertising programs designed to attract and retain clients and market more effectively to your current client base.
Law firm marketing consultants help you:
If you feel your law firm deserves more business, don't stand idle. It is possible, with the use of great marketing tactics from professional marketing consultants, to achieve this. Online marketing consultancy Berbay Corp. is creating effective marketing and public relations programs for law firms, practice groups within law firms, and individual attorneys.
The range of marketing and PR services to attorneys and their firms include:
1. Public relations programs to enhance your law firm's visibility and reinforce your credibility. These PR programs include positioning attorneys as expert spokespeople with the media, obtaining speaking engagements, developing press releases, pitching stories to the media, placing bylined articles, exhibiting at conferences, and more.
2. Creating websites to showcase your legal expertise and experience, success, and points of differentiation.
3. Online marketing programs, including search engine optimization (SEO), which increases the potential that prospective clients will find you when they search online for a lawyer with your skills.
4. Marketing materials for a memorable leave-behind.
5. Direct mail/email programs to keep you in front of your target markets – other lawyers, in-house counsel, professionals, businesspeople, and consumers.
6. Advertising campaigns, which create and maintain awareness of your specific legal expertise.
7. Submitting nominations for lists and rankings of leading lawyers in your practice area.
8. Leveraging social media, which expands your reach in communicating your legal experience and expertise.
Berbay, law firm marketing, has the professional experience and expertise to promote your services and stimulate more business opportunities for your firm.
According to our 16-years of experience in law firm marketing, one of the best approaches to making your advertising work is to focus on your firm’s experience. To achieve this be extra careful when creating your advertising pieces. Whether it's for online or print, you do not want appear to be a gimmick. Appearing so undermines your credibility and can be a turn off to prospective clients. One surefire tactic to appear more genuine and competent is to limit the use of superlatives in your ad copy.
Superlatives are adjectives used to describe the subject (in your case, the law firm) as being more than is proper or normal; exaggerated in language or style. Superlatives are typically lofty and do not create compelling reasons to hire your firm. They are over-used in advertising and consumers have become desensitized to their meanings. Try something different like results-driven marketing.
Results-driven marketing for law firms entail highlighting prominent features of the firm, like its capability to handle complex civil or criminal cases, glorious (win/loss percentages) past records or cost of services as compared to your counterparts. This type of marketing message should be prominent in advertising for lawyers in the firm, as they are the most important asset to any law firm.
A reputed lawyer advertising about his litigation experience, history of case successes is definitely bound to garner more interest from prospects than firms that focus on literally exclaiming they are the "best" or "most experienced",…etc.
Law firm marketing consultants can help you craft the right message. Plus, they can integrate it in advertising programs designed to attract and retain clients and market more effectively to your current client base.
Law firm marketing consultants help you:
- Differentiate your firm from the competition
- Position you as an expert in front of your target demographic
- Enhance your online presence and website traffic
- Enable you to show your potential clients the value of your services in a fashion that motivates them to hire you and send you referrals.
- Law firm marketing consultants can aid in creating podcast episodes.
- Organize tele-seminars, and video series to get more traffic to your website.
- Showcase your expertise on the subject, and give you material to share with your prospect clients, current clients, and professional network.
- Help you form a marketing plan of action that considers your field of law, personality, budget, and time management.
If you feel your law firm deserves more business, don't stand idle. It is possible, with the use of great marketing tactics from professional marketing consultants, to achieve this. Online marketing consultancy Berbay Corp. is creating effective marketing and public relations programs for law firms, practice groups within law firms, and individual attorneys.
The range of marketing and PR services to attorneys and their firms include:
1. Public relations programs to enhance your law firm's visibility and reinforce your credibility. These PR programs include positioning attorneys as expert spokespeople with the media, obtaining speaking engagements, developing press releases, pitching stories to the media, placing bylined articles, exhibiting at conferences, and more.
2. Creating websites to showcase your legal expertise and experience, success, and points of differentiation.
3. Online marketing programs, including search engine optimization (SEO), which increases the potential that prospective clients will find you when they search online for a lawyer with your skills.
4. Marketing materials for a memorable leave-behind.
5. Direct mail/email programs to keep you in front of your target markets – other lawyers, in-house counsel, professionals, businesspeople, and consumers.
6. Advertising campaigns, which create and maintain awareness of your specific legal expertise.
7. Submitting nominations for lists and rankings of leading lawyers in your practice area.
8. Leveraging social media, which expands your reach in communicating your legal experience and expertise.
Berbay, law firm marketing, has the professional experience and expertise to promote your services and stimulate more business opportunities for your firm.
Sherry Vale
Sherry Vale is content writer for the http://berbay.com; Visit the site (http://www.berbay.com/) for more information about Law Firm Marketing Tactics for 2011
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